Between Apple's struggle to find ways to integrate their new watch into the lives of their regular users, and Google & Levis releasing their collaborative smart jacket 'Jacquard' in less than a year, the talk about smart clothing and accessories is served.
Long gone are the days when we would dream about technology and fashion merging to make our lives look like how we pictured they would be in the new millennium back in the 80s and 90s.
Our cars probably won't be flying any time soon, not because the technology isn't there, but more because of the cost and the chaos that would no doubt ensue in our cities if everyone decided to take an aero route to get to the office everyday. Can you imagine! I think it would make London commuting look like a walk in the fields.
Companies from all around the world are working on and releasing prototypes of smart fabrics and items that promise to make our lives easier, help us track our health, fitness and even get us closer to each other.
Some of my favourite upcoming examples are: the bra that's able to measure your heartbeat and blood pressure, fabrics that adapt to the temperature outside, the vest that would allow two people that are far away to give each other a real virtual hug - seriously how amazing and incredible is this? -, the leggings that give you the exact measurements of your lower body so you can shop accordingly and make sure everything fits, the t-shirt that will change colour at your own command whenever you want it to - how convenient for football matches and their fans! - and a lot more.
Everyone seems to agree that in the near future smart clothing will integrate itself with the medical and fitness industries quite easily, but it will also help us gather more data about ourselves so we can make informed decisions in our life. And of course practicality, using this pieces of clothing to control the technology around us: our phone, the music we are listening to, etc. This is the case of Levis & Google's denim jacket, created to make urban cyclists lives easier with simple movements, but let's be honest, we will all want one! Even if we haven't ridden a bicycle since we were 10!
In a society obsessed with information, simplicity and immediacy, this seems like a golden hen. But will everyone embrace these new developments or will there be many people citing the perverse effect of technology on every aspect of our lives? Will there be cries for how beyond Orwellian our lives are now and are destined to be in the future?
What do you think about smart clothing and fabrics? Are you excited for them to take over the market? Will you be trying any of them? Let me know in your comments below!
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