I'm not talking about a safe and durable car, a house or the stock market here.

I mean investments in your appearance.

The amount of time, care and many times money we spend in ourselves can really be noticed by others and help form a good image and develop a nice reputation.


Obviously not everyone can afford to spend the same amount of cash on their appearance and that's all right, we can all try to be our best possible version within our budget.


The fact that, most of the time, we will have to really get our money's worth makes choosing the right garments and accessories to invest in all the more important.


Many times choosing a few high quality pieces can bring any look to the next level and you'll be surprised, although quality and loud price tags tend to go hand in hand, it's not always as expensive as we might think.


When a piece has been well made it will carry on looking as new for a long time. At the same time, if it has been chosen wisely it means that it suits you and your needs perfectly, so you won't feel the need to get rid of it and buy something new. Hence the use of the word investment.


Here are five things you should not go cheap about:


  • A suit: I've already given you a few tips on how to make sure you buy the best suit possible (link) and although this might sound old fashioned, every man should have a suit they look impeccable in. At least one. I don't care if you don't wear it to work or if you think you don't need it. You do! You should choose a colour you can play with morning to night, business to black tie (ish). And it should fit you as if it was made for you (if you can actually afford a bespoke or made-to-measure one this is the first investment you should make!). Buy the best suit you can afford. You won't regret it.


  • Shoes: Nothing screams low self care like having dirty or ratty shoes. I notice some people put a lot of effort on every single piece of their items but somehow overlook the shoes. Buy a pair that is made of leather and not some plastic fancy material. Sewed and not glued if you can. Pick a design and a colour that can both look good with your suit and with casual clothes. Make sure they are as comfortable and breathable as possible. And take good care of them. Clean them, polish them, change the insoles when needed.


  • Wallet: If I had a penny for everytime I've seen a man take out of his pocket a wallet that clearly belonged in his teenage years... There are so many brands out there that make cool or classic designs you can choose from. Soft or rough leather. You don't have to spend a huge amount of money. Company's like Tommy Hilfiger, Hugo Boss or Tom Ford have nice models that could be a good investment without the commitment of a Louis Vuitton. Please, leave the Adidas at home.


  • Watch: It doesn't have to be a Rolex or Cartier, obviously. But a good watch can last you a lifetime and bring your whole look together. You can get away with a tie from Zara Men but a watch... not so much. Choose heritage brands that are specialised in watches over designer accessories. They will last longer and chances are there will always be pieces to repair them.


  • Casual wear: It's not all about the suit. You should have a couple of casual outfits that look good and you can rely on in important occasions that don't require to fully dress up. A good pair of jeans that feel like they have been made for you. It's better to spend 200 pounds in a good pair than having four or five that don't make you look your best. Same with a good casual jacket, be it made of suede, leather or your favourite material, a well cut jacket can take you anywhere.



What are the pieces you invest more money on? Do you have any investment ones in your wardrobe at the moment?


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